By Harold Kapindu
Most of us started following Hip Hop music and culture through The Source, XXL and Hype Magazines. Back then, latest music and albums could be rated using stars, MICs and CDs. Fast forward, in new millennium with the introduction of social media, newly released projects are being rated by number of likes.
Call me old fashion, but I still believe the method which was used to rate albums was effective because the albums which were rated as classics were indeed classics and they still stand the taste of time. Albums like Nas’ It was Written, Wu-Tang’s Wu-Tang Forever, Mobb Deep’s Hell on Earth, Guru’s Moment of Truth and Jay-Z’s Reasonable Doubt among others came from this system of rating.
What used to happen was; a number of analysts would sit on a round table to review a project. Being professionals, a rating could be made based on merit. As a result, the ratings reflected the reality of the project hence radios could easily pick which songs to be play listed.
Nowadays, I find it funny when an artist gets overexcited for most downloads and likes on their Facebook posts and tweets. I mean, what guarantee is there that people have really liked the song? Who knows, maybe half the people didn’t like it and they deleted it on first play?
Some fans, perhaps for the fact that they are “Fans”, press “LIKE” or comment on a song post before giving it a listen. One thing that artists should know is that having many “LIKES” comes with the territory. For example, Lucius Banda can post “Hello” on his Facebook status and gets 100 likes and 70 comments. I can post the same status and get zero likes and one comment from my mother because she wants to know how am doing.
If we are to build our music industry we need quality control and tough decisions have to be made. So here is my appeal to all radio stations and music file sharing websites such as malawi-music.com, nyimbozathu.com, mdubvibes.com just to mention a few, please work together and have a team responsible for rating and scrutinizing music to be added to playlists and charts.
Having songs on local radio charts different from those on online charts proves how a big joke our music industry is.